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THE URBAN DREAM BROKERAGE


Letting Space have now run two live art and property events in Wellington, entitled The Urban Dream Brokerage, designed as ice breakers for more creative ideas for the use of empty commercial space and Wellington's future. The first was in May 2010 at City Gallery Wellington, the second July 2011 at the Wellington Town Hall.

Three property owners and managers, four artists and an engaged audience come together to discuss the question: how can vacant commercial space be more creatively utilised to provide a more vital inner-city? 

The Urban Dream Brokerage is a live art and property panel pitching session. In a local twist on reality TV formats like Dragon’s Den, artists and then property developers and owners pitch their creative ideas for city vacant spaces to a panel of their opposite. Walking down the city street, what does your dream realty look like?

The 2011 event was ponsored by Wellington City Council who, together with Letting Space share an interest in how artists can contribute to creating a more dynamic future city. The Brokerage was part of the council’s public engagement period for Toward 2040: A Smart Green Wellington. Toward 2040 details what Wellington City Council think Wellington needs to do as a city, to make sure it continues to thrive in a rapidly changing local and global environment.
  • To see a range of 10 written pitches made to the 2010 Urban Dream Brokerage, go here
  • To see images and read an account of 2010's event go here
  • A panelists experience (Jeremy Diggle, former head of art at Massey University) of the event can also be read on our blog 
  • Other projects that occurred originally as Urban Dream Brokerage pitches in the Wellington CBD 2010 include Sian Torrington's Inhabitance, and Brydee Rood's The Value Waste Procession.